In the past several years the economic volume of the sports industry has expanded. Nowadays, sports move from the sports field to impact on different areas as a result of new technologies and the mass access to contents.
The best examples are the explosive development of eSports, the boom of sponsorship agreements and the challenges imposed by new distribution tools and access to content. These phenomena involve not only eSports, but also sportsmen, sport clubs and associations, as they become producers and authors of content rapidly distributed worldwide.
BM+O has a team with deep knowledge of this industry and its dynamics, in a highly regulated environment.