The Naming Zone
Marking your business
Naming is the process of selecting a brand name. Besides being a creative process, it requires a time of analysis since through the choice of the name we are defining positioning, proposal and values of the brand. A name suggests, guides the ideas in the right direction, makes the proposal credible and, together with the visual symbol, makes the brand credible.

The Naming Zone is the area of BM+O devoted to guide and advise you to find a brand name that meets your goals and objectives, and accomplishes the needs of your business. We team with you and translate ideas into a cohesive brand proposal. We check the availability of the proposed names for its registration as a trademark and Internet domain name and arrange for the registration procedure from beginning to end.

We also provide assistance in the creation of your slogan, and support to help you conceive your brand, define its positioning, your business’ brand architecture and the visual identity in a coherent and agile way.

At The Naming Zone we are encouraged to strive for the most suited brand name to your business because we know that your brand makes your business unique.
Naming
Based on the characteristics of business, market segment, competition and positioning, we propose different names.
We check the availability of those names for their registration as a trademark and Internet domain name.
Slogan
From an insight of your business, market segment, competition and positioning, we propose different slogans for your brand.
We check the availability of the proposed phrases for their use and eventual registration as a trademark.
Brand Architecture
We help you build and organize your brands portfolio to optimize their performance and maximize the benefits.
Visual Identity
The visible face of branding. Branding is outlined when you define mission, values, objectives and target audience of your brand.
Branding is an experience, it is the set of actions aimed at building a brand, while the visual identity is the set of elements that promotes the recognition of a brand (colors, typography, logos, graphic elements).

We help you outline an identity that achieves market differentiation.