Av. Del Libertador 498, 4to piso Norte. Buenos Aires, Argentina. C1001ABR. | +54 11 5031 3534|info@bertonojam.com.ar
Industries 2017-11-14T18:33:35+00:00


In addition to the integral legal advice regarding the protection of intellectual property rights, we have deep expertise in several specific industries.

Our clients´ specific needs have led us to study and acquire knowledge of certain specific markets and industries and have made us gain valuable experience and specialization in said fields of the industry, not only in relation to intellectual property issues but also to all legal and commercial needs said specific industries might have.

We can rely on a wide network of both local and international specialized consultants and advisors, which allows us to advise our clients thoroughly.

The curious, creative and innovative attitude that is the characteristic of all our team members has allowed us to get inspiration from the challenges we have the pleasure to face.

Many of these industries develop related activities and complement each other, thus improving the quality of our advice to our clients.

Our national and foreign clients include multinationals, small and medium-sized enterprises, family businesses, entrepreneurs and start-ups, individuals who conduct businesses in Argentina and abroad, colleagues, universities, foundations and different organizations, celebrities, artists and athletes.



Marketing and Advertising

We know this business and the specific needs that their actors have. We advise and represent our clients, both at a national and international level, in the development of their businesses and we accompany them using the creativity, flexibility and speed required by this segment of the market. Marketing and advertising are the object of continuously expanding new [...]


Fashion law

Companies related to the fashion and clothing manufacturing world face numerous challenges, including intense competition, forgery and intellectual property infringement. We advise design companies, manufacturers and distributors of clothing, retailers, boutiques, chain stores, famous brands and other intellectual property rights. Our services include: Creation of companies. Negotiation of contracts and agreements. Advice to celebrities and trademark owners through [...]


Spirits and wine law. Geographical indications

We are specially qualified to handle the different legal issues that our clients in the wine industry and alcoholic beverages in general have, including geographical indications and the incorporation of new technologies in this ever-expanding challenging market. We advise wineries and cellars, wholesalers and retailers and other businesses related to the wine industry in all their specific needs, [...]



This is one of the greatest and most rapidly expanding industries nowadays. We know the challenges that this industry faces and have the people, the knowledge, the experience and the tools necessary to advise our clients and accompany them along their path, both from a legal and technical point of view using a commercial approach, at national and [...]


Consumer law

We have great experience in consumer law and have extensive knowledge of all applicable rules, regulations and proceedings intended not only to the defense of consumers as clients but also from the point of view of those offering products and services. Our services include advice concerning the following: Both administrative and judicial proceedings. Contests, promotions and draws. Advertising [...]



We offer advice and represent clients in a wide range of legal issues related to the sports world. We accompany a great variety of members of the sports world to develop their activities under a suitable legal umbrella. We advise clients in all issues regarding both national and international amateur and professional competition. We represent and advise clubs, [...]



We advise client on both national and international legal issues relating to all forms of entertainment, including television, motion pictures, music, videogame and the new digital media, and have experience in their relationship to new technologies and the challenges involved. We work with producers, content distribution platforms, radio broadcasting and telecommunication companies and multiplatform and multimedia signals. Our [...]


Software, media, e-commerce and Internet

Technology keeps changing the market standards in which our client operate. This has spawned great challenges from a legal point of view, as existing rules not always answer the questions posed by novel technologies. Our team provides integral advice to our clients looking for the best solutions to their projects in a world of continuously changing new markets. [...]



We have a multidisciplined team of professionals devoted to providing integral legal advice for innovative businesses, start-ups and entrepreneurs in general. This team was created to meet the specific needs that this group of emerging businesses has, conscious of the versatility and flexibility they require, and is made up of young professionals who share the values and vision [...]