Marcelo O. García-Sellart

Job Title:

Attorney at law – Patent & Trademark Agent

Department:

Trademarks and service marks, internet and new technologies, patents, utility models, industrial models and designs, industrial secrets and know how, marketing and advertising, copyright and entertainment law, plant variety protection, anti-piracy campaigns and actions licensing, franchising, assignments, technology.

Telephone:

+54 11 5031-3534

Mail:

mogs@bertonojam.com.ar
Marcelo O. García-Sellart 2017-11-22T18:02:26+00:00

Born:

Buenos Aires, September 18, 1962

 

Education:

Instituto San Roman (1980)

University of Buenos Aires (UBA)- Law school (1989)

  • Postgraduate studies in Intellectual and Industrial Property (Universidad de Palermo, 1997/1998)

 

Practice Areas:

Trademarks

Patents, industrial models and design

Copyright

Advertising & Marketing Law

Entertainment Law

Internet

Anticounterfeiting actions

License and franchising agreements

 

Articles and Speeches:

  • Professor at the Universidad Austral for its Master Degree in Intellectual Property Law
  • Invited Professor for the Master Degree in Intellectual Property Law organized by the Ministry of Industry and Commerce –General Direction of Intellectual Property (Dirección General de Propiedad Industrial –DGPI-) of the Republic of Paraguay and the Universidad Austral -Centro de Propiedad Industrial (CPI) (2012)
  • Invited Trainer for World Custom Organization’s Tiger Operation (2011)
  • Invited Trainer for Interpol’s Jupiter Operation (2010)
  • Trainer at the International Training Seminar for Customs and Law Enforcement Agencies (2009/2010, IACC)
  • Trainer at Training Program organized by Argentine Customs (2009)
  • Invited Professor for the Universidad Austral’s Procedural Issues in Industrial Property Law Program (Universidad Austral, Centro de Propiedad Industrial – CPI) (2006)
  • Invited Professor for the Universidad Austral’s Industrial Property Issues in Companies Program (Universidad Austral, Centro de Propiedad Industrial – CPI) (2005/2006)
  • Invited Professor for the Universidad Austral’s Trademark Law Program (Universidad Austral, Centro de Propiedad Industrial – CPI) (2005/2006)
  • Invited Trainer for ESEADE’s Sport Business Management –Trademark Law Issues (2005)
  • Invited Professor for the FORES’ Lawyers Training Program (Industrial Property Matters) (2004/2005, FORES)
  • Invited Professor for the Post-graduation Degree in International Commerce organized by the Facultad de Ciencias Económicas – Universidad de Buenos Aires (1998/2002)
  • Invited Professor for the Post-graduation organized by FORES – Foro de Estudios sobre la Administración de Justicia (2002)
  • Associate Professor for “Tax Law and Agricultural Matters Law (Facultades de Ciencias Agrarias – Universidad de Belgrano, 1991)
  • Assistant of the Chair in “Commercial Law Elements” (Dr. Le Pera’s Chair – Facultad de Derecho y Ciencias Sociales – Universidad de Buenos Aires, 1989/1990)

 

“Recovery of Damages in Industrial Property Cases” (2010, -Asunción, Paraguay-, III° Seminar of the Asociación Paraguaya de la Propiedad Intelectual, APAPI)

“Legal issues of marketing actions” (2007, conference series organized by  Asociación Argentina de Marketing)

Workshop: “License Agreements” (2007, Cartagena, Colombia-jointly organized by Asociación Interamericana de la Propiedad Intelectual –ASIPI- and Universidad Austral, at the XIII° Meeting of ASIPI)

“Legal aspects of the Merchandising: comments on “Overgaard vs Third Time” (2007, Asociación Argentina de Agentes de la Propiedad Industrial –AAAPI- Anual Meeting)

“Advertising & Law” (2005, Universidad Austral, Centro de Propiedad Industrial – CPI)

“Recovery of damages in trademark infringement cases” (2005, Asociación Argentina de Agentes de la Propiedad Industrial –AAAPI- Anual Meeting)

“Franchising contracts” (2004, Universidad Austral, Centro de Propiedad Industrial – CPI)

“Peer-to-peer systems: a legal approach” (2003, Asociación Argentina de Agentes de la Propiedad Industrial – AAAPI)

“New regulation for generic pharmaceutical products” (2002, Forum jointly organized by Asociación Médica Argentina – AMA- and CEDIQUIFA)

“The legal side of Internet Domain Names” (2001, Seminar on Update on Case Law organized by FORES)

“Legal Protection of Packagings ” (2000, Instituto Argentino del Envase)

“Cybersquatting: Abusive registration of domain names. Status of the matter in Argentina and in US” (2000, CEDIQUIFA)

“Compulsory Licenses under the new Patent Law and its links with the Antitrust Law” (1999, CEDIQUIFA)

“Trademark Law Dynamics” (1996, Universidad de Belgrano – School of Design and Advertising)

Books: Contributor to Miguel Angel EMERY’s book “Ley 11,723: Comentada, Anotada Y Concordada Con Los Tratados Internacionales” (1999, Astrea)

 

Articles:

“Work titles as the object of legal protection: between Intellectual Property and Trademarks” (2005, Cuadernos de Propiedad Industrial, Vol. II., Ed. Ad-Hoc)

Translation into Spanish of Ana Sousa’s article “Study on Geographical Indications, Certification Marks and Collective Marks – Their Protection in Brazil and their relevance in the International Context” (2003, “Derechos Intelectuales” No. 10, Astrea, Argentina).

“Some thoughts about the Argentine geographical indications legal system” (2003, “Derechos Intelectuales”, No. 10, Astrea, Argentina).

“Compulsory Licenses” (2001, “Derechos Intelectuales”, No. 9, Astrea, Argentina)

“Software: Protected Work?” (1998, “EL DERECHO”, ED 176-240, Argentina)

“New Argentine Patent Law” (1997, “URANIA”, México)

Columnist in “Tipográfica” (magazine for designers)

 

Honors & Awards:

  • Named in the 2011 Best Lawyers Ranking (published by Apertura)

 

Affiliations:

  • AAAPI (Argentine Association of Industrial Property Agents): member of the Sub-Committee of Academic Activities (2005- 2009)
  • Bar Association of the City of Buenos Aires
  • Argentine Marketing Association

INTA