Juan Carlos Ojam

Job Title:

Attorney at law – Patent & Trademark Agent


Trademarks and service marks, internet and new technologies, patents, utility models, industrial models and designs, industrial secrets and know how, marketing and advertising, copyright and entertainment law, anti-piracy campaigns and actions licensing, franchising, assignments, technology.


+54 11 5031-3534


Juan Carlos Ojam 2017-11-22T18:02:41+00:00

Patent and Trademark Agent

Juan Carlos Ojam has a recognized trajectory in prosecution, litigation and general advice on all intellectual property matters, such as trademarks, patents, industrial models and designs, unfair competition, advertising, internet and copyright law.

Mr. Ojam led the Intellectual Property practice at Mitrani Caballero Ojam & Ruiz Moreno. Previously, he was a partner at Bruchou, Fernández Madero, Lombardi & Mitrani (2001-2007), and an associate with Clarke Modet & Co. (1989-2000). He was appointed as arbitrator of the Arbitration and Mediation Center of the World Intellectual Property Organization (WIPO).

He is a foreign professor at the Magister Lucentinus of the University of Alicante, Spain, part-time professor in the Master on Business and Economy Law at the Universidad Católica Argentina (UCA), part-time professor in Patent and Trademarks at the Universidad Argentina de la Empresa (UADE) and coordinator and professor of the post-graduate course in Intellectual Property at the Escuela de Abogacía de Buenos Aires (EABA).

Mr. Ojam has been repeatedly recommended as one of the “Leaders in their Field” (Intellectual Property-Argentina) by Chambers Latin America. Additionally, he has received the Client Choice Award 2012 for Intellectual Property Argentina, granted by the International Law Office (ILO).



Universidad Católica Argentina, School of Law (Lawyer, 1992)

Instituto Nacional de la Propiedad Industrial (INPI) (Patent and Trademark Agent, 1992)


Bar admission:

Buenos Aires, 1992.



Spanish and English


Practice Areas:

Intellectual Property

Litigation, Arbitration and Dispute Resolution



“El régimen publicitario en el Código Civil y Comercial”, in Marcelo García Sellart (Dir.), Impacto del Nuevo Código Civil y Comercial en la Propiedad Industrial e Intelectual, elDial.com, Buenos Aires, 2016.

Chapter “Argentina”, International Advertising Law: A Practical Global Guide, Globe Law and Business, United Kingdom, 2014, p. 11 and ss.

“Argentina: New tools for Protecting Geographical Indications & appellations of Origin”, Inta Bulletin vol. 64 – 12 (2009).

“El requisito legal de uso de las marcas notorias”, co-authored with Juan Carlos Ojam, Cuadernos de Propiedad Intelectual 3, Ad-Hoc, Buenos Aires, 2007.

“Copyrights”, Getting the Deal Through, Law Business Research Ltd., 2007.

“Licenses for use of marks in Mercosur and the Andean Community”, Latin Counsel, (2003).

“Overview of Trademark Law in Argentine”, IPBA Journal, (2000).

“E-mail communications for client matters-A multinational Survey”, Legal Ethics, (2000).

“Novelty or Old News?”, IP Worldwide (chapter on Argentina), (2000).